Our newscase CIO Marek L. Spak and his work with German Accelerator in New York
newscase had the privilege of being selected to participate in the German Accelerator program, a non-profit initiative developed by successful entrepreneurs and investors to help give promising and emerging German tech startups a boost into the US market.
Applicants to the program are accepted based on their relevance to the US market and whether their business model can expand outside of Germany. Those lucky enough to book a spot are mentored by a range of successful entrepreneurs, startup founders and CEOs, right in the epicentre of tech industry: Silicon Valley in California, San Francisco and New York city.
newscase was selected with two other Berlin based startups Stagelink and snapmobil. One of our co-founders and CIO of newscase, Marek Spak, has recently visited us in the Berlin Office to support us during the launch of the newscase app for iPhone. After 3 months of participating in the German Accelerator program in New York, we had a chance to catch up with him and find out more about this exciting initiative.
Marek L. Spak studied Business Administration, majoring in Finance. He is a self taught programmer and met co-founder Janosch Sander doing IT related work for his previous company. At newscase he is the coordinator of all programming together with Janosch Sander.
How does it work?
German Accelerator is ultimately a high profile networking tool and a fast-track through the steep learning curve of expanding business connections and markets. Marek was given office space in New York, attended various workshops, seminars and established connections with relevant news publishers aligned with our expansion to the US market.
We also had the opportunity of presenting our newscase app to various target groups, testing the app and its functionalities and setting up various studies to evaluate performance and useability. The goal was to gain insights about price models, features and content, and how they would be received by an American audience.
The results of the studies showed that there is a strong demand for German newspapers in the US market from German expats. Many German language professionals live and work in the US and still want to stay up to date with local news back home in Germany. They prefer to access news online and are unlikely pay a high amount for it.
We were also able to establish a number of significant business relationships, and newscase has even been invited for a second round in the program, so Marek will return to New York for another 3 months. There is still a lot of work to do and Marek continues to coordinate together with Janosch Sanders the programming teams in Berlin and Goa from his base in Soho, New York.
The next phase
Returning to New York kicks off an exciting phase for newscase, as we hope to close deals with publishers and prepare to launch our product in the US, as well as gain further knowledge of the German language market in the US.
Ultimately, Marek is preparing to launch a completed product, with high quality content priced at a great value to customers, that German language newspaper readers would choose as their favourite digital newspaper.